The Internet Marketing & Seo Malta Guy

It’s not like Google to do TV Advertising but it just goes to show that there’s no reason to ignore offline Marketing Campaigns, especially when your major competitor (Bing) spent $100 million advertising their campaign.

SEOs tend to focus a lot on search engine optimization and perhaps some Pay Per Click, don’t. Try a different marketing medium and track what works best!

The reason I put this ad up is because as the title said, it’s Marketing Done Right.  It connects with users on an emotional level without saying a word. Impressive, we can all learn from this.

Start the Converstation ....

2009 is nearly over and it’s always interesting to see what the top searches and top trending topics were for a given year.  Bing has gave us the top web searches for 2009 and it seems that death and turmoil took over this year.

4 Dead celebrities, 1 deadly viruses, 1 dead tv series and 1 thought to be dead missing person since 2001.

Saving the day at number 2 is Twitter, a rockin, 140 character social network with unprecedented growth. Twitter is also the most used word of 2009 according to the Global Language Monitor (GLM)

1. Michael Jackson - Deceased Celebrity
2. Twitter - …
   
3. Swine Flu -
4. Stock Market
5. Farrah Fawcett - Deceased Celebrity
6. Patrick Swayze - Deceased Celebrity
7. Cash for Clunkers - A scrappage program is a government budget program to promote the replacement of old vehicles with modern vehicles. Also called “fleet modernization” or “scrappage” — would provide federal vouchers of up to $4,500 for people to trade in their vehicles for new ones that get better mileage.
8. Jon and Kate Gosselin - reality television show produced in the United States by Figure 8 Films about the Gosselin family, consisting of parents Jon and Kate and their eight children: fraternal twins and sextuplets)
9. Billy Mays - Deceased Celebrity
   
10. Jaycee Dugard - A gril who was Missing since 1991 and found alive

Join The Converstaion...

I just noticed that for any domain google is showing up to 3 pages now while before it used to need SEO skill (calculating even keyword deconty) or luck to get 2 page listings in Google.

Join The Converstaion...

I have been wanting to write a post like this for 2 reasons.

1. To shed some light on common SEO myths.
2. To show how powerful international companies just with huge marketing budgets such as Nikon are loosing out because they neglect SEO as part of their strategy.

In no way is this article intended to damage the Nikon brand, I highly respect the brand it is merely an observation about facts that should be acted upon.

Company leaders and even marketing managers often get surprised when they type in their brand name or a product they are selling and notice that they are not number one.  They automatically make up the assumption that just because they have a powerful brand, their company website will automatically catapult to the number one position on Google.

An example of this is when I did a Google search for buy Nikon D5000 camera. The Nikon.com or Nikonusa.com website are nowhere to be seen. Instead companies like Amazon, EBay, CNET and other Review Sites are raking in more profits by mooching of the Nikon brand.  Now this in no way is illegal, Nikon are still making profits if either one of the websites promoting their products sell, but it’s coming to a greater cost, lowering their margins.

After I modified the query for from buy Nikon D5000 camera to just Nikon D5000 camera I hit the jackpot (or so i thought), Nikon.com website appeared and I clicked on the link which took me to http://www.nikon.com/about/news/2009/0414_d5000_01.htm which is just a news page with no information on where to buy the camera whatsoever, no asking for location to find nearby stores, nothing. It just took me to a page with a list of cameras which have nothing to do with the D5000.

I believe you get the point….

The last facts I want to share with you is Nikon.com …
- has a Google Page Rank of 7/10
- on Yahoo Site Explorer it registered 144,000 inbound links
- using Google’s Site command, we know that they have around 27,000 pages indexed.

We are all fighting to get more links to our website and to increase our page rank. SEO starts at home. Do not attempt to do Off Page SEO before you get your On Page SEO to a respectable level.  Do not just get links to your home page, make sure they are targeted to landing pages also.

First fix your website as much as you can.  It doesn’t make any logical sense to get people into a broken down and messy restaurant. First fix fix the restaurant and then get people to visit.

P.S. If you see “holes” in big brands’ SEO Strategy, that could mean an opportunity as an affiliate to jump into a niche or target a product.

Join The Converstaion...

It’s hard to find someone that really knows how to take a project from start to finish.  A lot can take a project from 0 to 95% on their own but only a few can take it up to 100%.  These people that can give a 100% on a project and pay attention to every little detail are hard to find.

We all know how exciting it is to hop on the next project or the newest idea and we tend to forget on the task at hand.  We leave out the small details in a website, aligning the text properly, make sure the alt tags are all set, calling the client for the last bit information and debugging the code to make sure it’s perfect for deployment.

So the question is are you a 0 to 100% guy or are you settling for 90%?  If you are the former, you have a winner’s mindset if you’re the latter, that’s a looser’s mentality.  The team that slacks down the last 10 mins of the game when the score is tied is the team that’s going to lose.

If you are the team’s leader, what are you going to do to get them to work to 100% all the time, and are you giving a 100% yourself?

Start the Converstation ....