Page Load Speed May Affect Your SEO Ranking Efforts in 2010

by BonsaiJon on November 16, 2009

I have always said that the basis of good SEO is getting the fundamentals of building websites right.  This includes good navigation, good quality structured content, good hosting and in general the way your site is developed.

Load speed is one very important factor for both search engines and humans alike.   If you have a site that’s in flash and takes 90 seconds to load a lot of visitors will bounce off your site and if they do manage to stay there, it’s very unlikely that they will be repeat visitors.

Last week at PubCon, Google’s Matt Cutts revealed a new ranking factor that may debut in 2010: page load time.

Load time dependents on a lot of factors, but it mainly relies on these factors:

Website Hosting
Stop buying cheap hosting that’s $10 for 12 months.  They are probably server farms with hundreds or 1000s of domains on the same server.  Get a good quality server that your website(s) deserves.  In the case of database-driven websites in particular, a slow server can have a significant effect on load time.

Website Development
Even with the best hosting in the world and a server with Gigabytes of RAM, slow page load times are often the result of poor
development practices. Thanks to scripting languages like PHP, it’s
easy to learn how to build dynamic websites.  This can be loading too many images and javascript files, redundant database data, bad sql queries and much more.

It is very important to test your website speed regularly to ensure your customers are getting a good service.

Resources For Testing Site Speed:

Last But Definitely Not Least

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{ 1 comment }

1 Kyo Orange 12.04.09 at 5:23 am

I believe this was an issue for a long long time.

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