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BonsaiJon

Starting An AdWords PPC Campaign … and I’m taking you with me!

by BonsaiJon on October 9, 2009

Usually on my blog I write on what I know and not much about what I’m learning.  I achieved a lot of SEO goals I’ve had and now it’s time to take my Internet Marketing Skills to the next level.  I have done a tonne of research before starting a campaign, been dong vigorous research for a few months, I wanted to make sure that I know the ins and outs of creating a successful PPC Campaign before I started

I learned a lot online, but running the campaign for 48 hours has thought more about Google AdWords than months of reading online.! You Learn More By Doing

Internet Marketing comes with a variety of ingredients including but not limited to,  Search Engine Optimization (SEO),  Social Media Marketing (SMM), E-mail Marketing and Pay Per Click Marketing.

PPC Marketing is when you write adverts that appear in search engines for your chosen keywords and when a potential customer clicks on that link, you pay a fee, starting from a few cents to a few dollars depending on the competition.

PPC Marketing is a perfect way, of getting Traffic Fast, especially with a new website

So far I have created an account with Google AdWords.  Other search engines like Yahoo! and Bing have their own PPC engines however I haven’t started using those YET, I will though and you will get to learn about my experiences.

The registration process is relatively easy, you fill in your personal details, including VAT Number if you have one, payment options and payment options.

The next step is to create a campaign.

Things to know about Creating an AdWords Account

  1. The creation of your AdWords is NOT Free, it cost $5, it’s not much, but it’s you have to pay it.
  2. There are 2 payment options
    Pre-Pay
    Where you have to pay beforehand for the ads to be shown
    Post-Pay
    You will be billed every $50.  It’s the option I use but be careful with using this, Google will NOT STOP showing your ads until you stop the campaigns or you run out of credit.
  3. If you created a Campaign with AdGroups, Ads and Keywords, they will start showing immediately so make sure you Pause the campaign once you create it.
  4. Do not start using Google AdWords before you know at least the basics.
I will go in more detail of creating an AdWords Campaign in the next article.
FREE BONUS #1:You can learn the basics of Google AdWords by watching videos in their own AdWords Learning Center
FREE BONUS #2: Want to know how you can get free money to start your AdWords Campaign?  Simply Leave a comment below using your real e-mail address and I will send you an e-mail with the details.

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