It doesn’t have any. Not for Google at least. It’s almost 2010 and some webmasters are still stuffing their Keywords in the Meta Keyword Tag with search keywords they want to rank for.
For those who don’t know the Meta Keyword tag was used to list the keywords most relevant to the Web page for better, more accurate search engine identification and it looks like this
<meta name=”keywords” content=”keywords,keyword,keyword phrase,etc.”>
When putting your keywords in the meta tag you’ll be doing 2 things.
1. Wasting Time
2. Exposing to your competitors what keywords you are trying to rank for.
Although Google completely ignores this meta tag and it has no effect whatsover on your website’s ranking , you can still use this to your advantage. Since some webmasters still use them vigorously, you can look for the keywords tag on their website and see some of the keywords they are trying to rank for. It is one of the most basic steps in Competitive Research Analysis.
You can learn more about what Google Thinks about the Meta Keywords on Matt Cutts Blog or on the official Google Webmaster Blog
Or watch the movie below
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{ 1 comment… read it below or add one }
Remember that there is not only Google, but if u want one reason how/why to use them - here u go:
when adding tags under the entry - use these as keywords in your meta keywords tag
if you are a big site - you can add these to tags lists in Google News and others i.e. Newsnow
they add relevancy - especially if you use them wisely…