Google does a 180 on its online gambling advertisements policy - now it will allow officially registered UK and EEA online casinos to advertise.
Google, the world’s largest search engine, has opened up another lucrative market - online gambling advertising. The new move comes as liberalization through regulation of the gambling industry is taking place. Previously Google banned online gambling advertising, but now the stage is set for a new wave of gambling promotions and marketing.
Read More at OnlineCasinoReports.com
So far the ads can only be viewed by British users and all companies must be licensed gambling companing in the EEA (European Economic Area)
I have also read an article yesterday on TechCrunch.com about some more changes in the Google Adsense policies which might hurt the quality of their ads if it’s not done right.
I have great fate in Google and I believe in the end they will still do what’s best to maintain their outstanding quality of service. Or are there pressures of the economy making quality too much to ask?
Only time will tell…
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